Bomber 'embarrassed' over scandal

Mark Thompson says he feels embarrassed by the Essendon drugs scandal. Picture: Wayne Ludbey Source: Herald Sun

ESSENDON assistant coach Mark Thompson says he feels embarrassed to walk in public in light of the drug scandal currently engulfing his club.

As the AFL and Australian Sports Anti Doping Authority continue their investigation in to the club's alleged use of performance enhancing drugs last year, Thompson said the matter was the most serious issue he had ever had to deal with in football.

Thompson said the club's image had "copped a hammering", making life difficult for all players and staff.

"It's been very hard to survive and to live," Thompson said.

"Everywhere you go you feel embarrassed, you think that people are thinking you've done these things that everybody has been saying we're doing.

"To be honest we just have to sit back and wait, and we can't defend ourselves because we're just not allowed to and we understand that, we're part of this process where we want to find the truth out and once the truth comes out we'll deal with the consequences.

"In that regard it's been really difficult."

Thompson told Fox Footy that the past few weeks had been a constant challenge, but admitted he had been impressed with the way the players had handled the situation.

"The players have actually been OK," he said on AFL 360.

"They've been training really well and when we get out on to the grass you sort of forget about what you're doing so in that regard it's OK. But it does come up in your mind when you're not out on the grass.

"You've just got to bring people together and discuss things. It changes every day and in all honesty it's a challenge, but it's a challenge we have to get through because we have to play games of footy and we have to win our respect back to our members, sponsors, the game, everybody."

Speaking for the first time since the drug scandal erupted, Thompson admitted to being "part of the process" that saw suspended high performance manager Dean Robinson to the club.

"I was there. I take responsibility for that for sure."

But he dismissed suggestions his influence at the club is greater than it should be.

"I'm there because of my experience and I try to pass on that knowledge, but in the end there's no point me having that knowledge and experience and having a puppet here and a puppet there and I'm pulling the strings. I'm not the coach, I've got no responsibility.

"If I've got the experience, I'll actually train you to do your role, I can't actually do it for you. So as far as that's concerned, it's only advice."

Thompson, the coach of Geelong when it won the 2007 and 2009 premierships, refused to fan any speculation surrounding Robinson's past involvement with the Cats.

"Again, when all the truth comes out, if there is anything that happened at Geelong well it will come out too," he said.

"At least we know with ASADA it's going to be very, very thorough and they will get to the bottom of it."

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Daw battles knee swelling

Majak Daw in action during the Kangaroos' NAB Cup win against Richmond. Picture: Salpigtidis George Source: Herald Sun

EXCITING North Melbourne big man Majak Daw has knee problems and is in doubt for the NAB Cup second round.

Daw developed swelling in both knees after the Kangaroos' wins against Melbourne and Richmond at Etihad Stadium last Friday night.

Coach Brad Scott said the ruckman-forward would need to improve rapidly over the next day or so to be guaranteed a place in the 24-player squad to face the Gold Coast in Townsville on Saturday afternoon.

"We're hopefully Majak will be up and right to play, but he did have some swelling Sunday and Saturday morning,'' Scott said.

"That was disappointing given that we managed his loads through the pre-season and thought he would get through. And we managed his load in the games, so at this stage at best he's 50-50.

"He will be selected in the side, but if that swelling doesn't reduce significantly over the next 24 hours, then he probably won't play. We'll look to get him right for the following week.''

Scott said Daw's running goal, when he pushed aside Tiger defender Steven Morris, was an indication of how much more development is required as well an illustration of the Sudanese-born Roo's immense athleticism.

"Right at this stage, Maj is in the early stages of his development. Despite what people say, he has a lot of work to do and he knows that clearly,'' Scott said.

"We're trying to simplify the game for him at the moment. I said before the game that he would do a few things that would make people stand up and take notice. But he's still really working hard on the fundamentals of the game.

"He didn't see Brad McKenzie on the inside. It's very easy in hindsight to say he should've passed it off, he simply didn't see him. And they're the fundamentals that I'm talking about.

North Melbourne ruckman Majak Daw provided the first highlight of the match with a strong mark backing into a pack. Picture: Wayne Ludbey Source: Herald Sun

"It takes players a long time to develop the awareness around them. Maj at the moment, the simplest way for him to play is to play to his strengths.

"He'll evolve and develop that awareness as time goes on. He wants to be a respected member of this team and that means giving it to a player in a better position when it presents itself.

"When he saw the vision he said, 'Yeah, I should've given it to Brad, but I just didn't see him', so that's what we're working on with him to try to evolve his development.

"It's the joy of coaching, that's why we coach because the satisfaction you get from working hard with a player. And to (ruck coach) Alex Ishchenko's credit and all our development staff's credit, they take great satisfaction in watching Maj improve.''

Scott said the Kangaroos will be playing to win against the Suns and had already factored in the expected north Queensland heat in the preparations.

Nathan Grima and Leigh Adams are not likely to be risked for the long trip, but both are still on track to be ready for Round 1 of the home-and-away season.

"It's probably unlikely Leigh Adams will be right to play. He's probably the only regular member of our team who wasn't in the squad last week,'' he said.

"Nathan is close. He wanted to play last week, but he's a really important part of our back six, but we won't risk him if he's not 100 per cent. He prefer to get more training sessions into him.

"It will be more a process of leaving players out than bringing new ones in.

The Roos today unveiled the new surface at their training ground at Aegis Park.
 

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Lions top NAB Cup ladder

Nick Riewoldt in the rain during St Kilda's intra-club practice match in Wangaratta last year. Picture: Colleen Petch Source: HWT Image Library

THE Lions are surprise pre-season ladder-leaders, Richmond is ninth and the Dogs have a hand on the NAB Cup wooden spoon.

Brisbane bolted out of the blocks with wins against Hawthorn and Gold Coast to record the best percentage of the four teams to hold an unbeaten record after the first round of NAB Cup matches.

Mick Malthouse made a successful start to his coaching career to have Carlton sitting second, just ahead of his former club Collingwood, while North Melbourne rounds out the top four after snatching victory late against Richmond on Friday night.

Those four teams seem the only realistic hopes of making the final of the pre-season competition, which will be played between the two top teams after three rounds of round-robin matches.

See the full NAB Cup fixture below

The competition reverts to full-length games for the next two weeks as clubs head to the far corners of the country.

Brisbane will try to keep its unbeaten record intact against GWS in Wagga, Gold Coast will take on North Melbourne in the first AFL match in Townsville while Essendon will return to Wangaratta to face Richmond.

The Bombers were set to play in Wangaratta last year but the match was called off in bizarre circumstances.

After chartering planes to transport players to the town - 240km from Melbourne - on the day of the game, the Bombers were forced to return to Melbourne when the aircraft couldn't land due to bad weather.

The match was abandoned and the Saints were later awarded the points - and gave angry locals something to watch by staging a hastily-arranged practice match.

NAB CUP LADDER

1. Brisbane Lions 2-0 254.3%
2. Carlton 2-0 142.9%
3. Collingwood 2-0 134.5%
4. North Melbourne 2-0 107.5%
5. Port Adelaide 1-1  158.6%
6. Essendon 1-1 148.0%
7. GWS 1-1 135.5%
8. West Coast 1-1 133.8%
---
9. Richmond 1-1 117.5%
10. Fremantle 1-1 91.4%
11. Adelaide 1-1 87.0%
12. Geelong 1-1 83.2%
13. St Kilda 1-1 73.0%
14. Gold Coast 1-1 62.8%
15. Melbourne 0-2 75.0%
16. Hawthorn 0-2 64.5%
17. Sydney 0-2 53.1%
18. Western Bulldogs 0-2 52.2%

NAB CUP FIXTURE (all times local)

Round 2

Friday, March 1
Western Bulldogs v Hawthorn (Etihad Stadium,7.40pm) FOX FOOTY

Saturday, March 2
Geelong v Adelaide (Simonds Stadium, 2pm) FOX FOOTY
Gold Coast v North Melbourne (Townsville, 3.30pm)
Essendon v Richmond (Wangaratta, 5.10pm) FOX FOOTY
GWS v Brisbane Lions (Wagga, 7pm)
Carlton v Fremantle (Etihad Stadium, 7.40pm) FOX FOOTY

Sunday, March 3
Port Adelaide v Melbourne (Renmark, 4pm)
St Kilda v Sydney (Etihad Stadium, 5.10pm) FOX FOOTY
West Coast v Collingwood (Patersons Stadium, 4.40pm) FOX FOOTY

Round 3

Friday, March 8
GWS v Essendon (Manuka Oval, 6.10pm) FOX FOOTY
Adelaide v Carlton (AAMI Stadium, 8.10pm) FOX FOOTY

Saturday, March 9
Hawthorn v Richmond (Aurora Stadium, 1.10pm) FOX FOOTY
Melbourne v St Kilda (Casey Fields, 2.30pm)
Fremantle v Western Bulldogs (Northam), 3.30pm
Geelong v North Melbourne (Simonds Stadium, 3.40pm) FOX FOOTY
Collingwood v Brisbane Lions (Etihad Stadium, 6.40pm) FOX FOOTY
West Coast v Port Adelaide (Alice Springs, 7pm)
Sydney v Gold Coast (Blacktown ISP, 7pm)

Grand Final

Friday March 15 or Saturday March 16
(Venue TBC) 7.40pm FOX FOOTY/Channel 7

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Panel clears Buddy hit

Lance Franklin runs the ball during the round one NAB Cup match against Gold Coast. Source: Getty Images

HAWTHORN'S gun goalkicker Lance Franklin has no case to answer from an incident In the NAB Cup match against Gold Coast.

The AFL match review panel cleared Franklin of contact to Suns youngster Matt Shaw, deciding the Hawks ace had his hand open and it wasn't a striking action.

Carlton forward Levi Casboult is also in the clear after his heavy collision with GWS Giants Matt Buntine was deemed to be accidental.

The MRP decided Casboult had made a realistic attempt to win the ball.

Reports this morning suggested Buntine was still in hospital and may have suffered a punctured lung.

Gold Coast rookie Andrew Boston won't face a front-on bump charge after it was decided he had no alternative way to contest the ball when he collided with Brisbane Lion Claye Beams.

 

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Integrity name of the game

AFL boss Andrew Demetriou vows to maintain the integrity of the sport. Source: Herald Sun

THE AFL has vowed to restore the trust it concedes some football fans have lost in the code, insisting it will rid the game of "rogue elements".

AFL chief executive Andrew Demetriou insisted the competition would not tolerate anyone who puts the integrity of the game at risk.

In an exclusive interview with Sunday Herald Sun columnist Shane Crawford, Demetriou rejected calls for his sacking from former Hawthorn president Jeff Kennett.

"All of us want to have our supporters and our key partners believe in the game and live up to its values, and I think in the main that we do," Demetriou said.

"But it is sometimes the acts of individuals that taint great people at clubs, boards and players. The actions of a particular player at a particular club could taint the whole playing group, so what we have to do is live up to the values that we set ourselves."

Asked if he could understand why some supporters might be questioning the game after a tumultuous off-season, Demetriou said: "I certainly can, because in this organisation we pride ourselves on very, very strong core values, on being transparent, being honest, acting with integrity, acting with the right ethics.

"That's what the public expects. It is something that should apply in any organisation, any club, any business.

"We have drawn a line in the sand. We are going to put a stop to rogue elements at clubs and the insidious nature of some individuals who are trying to spoil it for the rest of the code. It is only a handful of people but it can cause significant damage.

"The public are entitled to be questioning the values of the code because they are wondering, given what has happened with the Melbourne, Adelaide and Essendon (investigations). I have said the issues of values, principles and ethics in the code are absolute non-negotiables."

Demetriou said clubs had been provided with a "road map" of warning signs - "things like ex-players, anti-ageing clinics, gyms and tattoo parlours".

He would not be drawn into criticism by Kennett, who suggested on Footy Classified that the AFL was being run on a culture of fear and intimidation.

 Kennett also said the AFL Commission had to start considering a time frame for change at the top of the AFL.

But Demetriou was adamant that he still had the fire in the belly to help restore the faith that some people might have lost in AFL football.

"I'm not distracted ... I'm not tired," Demetriou said of the criticism being levelled at him. "I am very excited about the season ahead.

"(And) I am very excited about the new people we are about to appoint and bring in to reinvograte the executive."

In his interview with the Sunday Herald Sun, Demetriou also said the AFL would ban the use of intravenous injections other than painkillers and would ensure the club doctor would be the sole person responsible for player treatment.

"There will be a ban on IV at clubs - not just on game day," he said. "We are implementing some very, very serious measures to restore treatments of players under one person and that is the club doctor."

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Shocking trip north for Hawks

Hawthorn forward Paul Puopolo writhes in pain after landing awkwardly on his left knee. Picture: David Clark Source: Herald Sun

HAWTHORN coach Alastair Clarkson says the Hawks have no concerns from the opening round of the NAB Cup despite a knee injury to Paul Puopolo, Lance Franklin's indifferent outing and the Hawks' twin losses to Brisbane and the Gold Coast at Metricon Stadium last night.

The Hawks suffered a one-point loss to the Suns in the opening match of the night while the Lions roared past last year's grand finalists in the second match to claim a 21-point victory in steamy conditions to end Hawthorn's chances of claiming the pre-season silverware.

Puopolo crashed to the turf late in the loss to the Suns and clutched his knee, sending a scare through the Hawks' camp.

He received urgent medical attention and eventually hobbled off the field.

Picture: David Clark Source: Gold Coast Bulletin

Meanwhile, apart from one nice touch to set-up a goal for Sam Grimley in the first game, Franklin had a forgettable start to 2013.
He made high contact with Suns midfielder Matt Shaw midway through the second half and struggled to make a mark on either contest.

The impact with Shaw was relatively minimal but the incident could draw the attention of the AFL match review panel tomorrow given the crackdown on any contact with the head.

Clarkson was not stressed by anything he saw last night.

"I think he (Puopolo) is OK. He's walking around, so he'll be OK," he said.

"We get gametime for our players, that's the most critical thing.

"We were pretty competitive for three quarters and then the heat probably drained a bit out of us the last quarter.

"Brisbane ran over the top of us a bit. They had more legs ... but we'd been out there in pretty stifling conditions for three quarters prior to that.

"We gave exposure to a lot of younger players on our list tonight and they'll really benefit from that."

Clarkson claimed to have missed spotting the Franklin-Shaw incident.

"I didn't see. So I couldn't tell you," he said.

He said the humid conditions were not ideal for Franklin, who finished with five touches and no goals against the Suns.

He was pushed into the midfield against the Lions and had nine touches, two clearances and three inside-50s.

But he could not catch a cold last night, registering two marks across the two games in a generally unhappy night with his hands.

Picture: David Clark Source: Gold Coast Bulletin

He dropped a sitter of a mark deep inside Hawthorn's attacking 50 when scores were level late in the match against the Gold Coast.

"He competed hard, he was a bit scratchy with the ball from time to time. In hindsight we should have brought a mosquito fleet up here because it wasn't a game where it was conducive to tall players," Clarkson said.

"It was nearly like wet weather footy. He had a bit of a run up there (midfield). With the ball so slippery we thought if we could get the ball in his hands at least he can kick it a mile when he gets it."

The Suns got off to a bright start but could not turn their dominance into points.

Hawks forward Luke Breust kicked the first goal of the match but rising Gold Coast star Harley Bennell handed the home side a well-deserved lead with two quickfire goals.

Hawthorn took a slender one-point lead into halftime after Ryan Schoenmakers booted a goal late in the first half after outstanding build-up work from Matt Suckling.

Goals to Suns defender Jarrod Harbrow and ruckman Zac Smith brought the home side roaring back into the contest and scores were level deep inside the second half before Luke Russell registered a point after the siren.

Gold Coast captain Gary Ablett had 13 possessions while Jaeger O'Meara caught the eye with seven disposals.

The contest with Brisbane was a horribly scrappy affair.

The Hawks led 1.3 (9) to 0.3 (3) but were no match for the Daniel Rich and Brent Moloney-inspired Lions in the second half.

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Poke in the eye for rich clubs

Carlton pokie king Bruce Mathieson when asked about the Bulldogs' proposed plan: "I don't know anything about it - but it doesn't seem right to me." Picture: Wayne Ludbey Source: Herald Sun

CARLTON would be the biggest loser under a radical "pokies tax" scheme proposed by the cash-strapped Western Bulldogs.

The plan would see the spoils of bumper gaming revenues shared by all AFL clubs.

The proposal comes after the AFL this week proposed a fan tax to charge supporters more to attend blockbuster matches.

In a submission to the league released by the Dogs yesterday, the club said: "The growth in scale of, and dependency on, poker-machine revenue in AFL clubs, and the growing revenue differentials between larger and smaller Victorian franchises in this area, have been to the detriment of the competition.

"The Western Bulldogs believe that a system in which club poker machine profits over a certain proportion of gross club revenue were contributed to a common pool for equitable distribution, would be a preferable model for a 'luxury tax' and might have the additional benefit of reducing the incentive of clubs to increase their own dependence, and their fans' exposure, to poker machine use."

The Bulldogs control just 45 poker machines compared with Carlton's arsenal of 360 gaming machines.

Rivers of gold are flowing into Visy Park thanks to the five pokies venues gifted to the club by pokies king and Blues powerbroker Bruce Mathieson.

The club's annual report reveals revenues from gaming topped $4.5 million last year and will soar again this year because of changes to legislation.

Asked about the Bulldogs' plan yesterday, Mr Mathieson said: "I don't know anything about it - but it doesn't seem right to me."

"But I'll leave it up to the club. They actually own the licences," Mathieson said.

Nine out of 10 Victorian AFL clubs control gaming machines.

North Melbourne, which has adopted a no-gambling policy under president James Brayshaw, is the only club without them.

Hawthorn's single pokies venue - Vegas at Waverley Gardens - is one of Victoria's most profitable.

Punters lost $11.69 million there last year.

Another Bulldogs proposal involves the centralisation of some funds derived from the sale of club memberships.

But the Dogs said they were opposed to a luxury tax on football department spending.

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New Dees ready for judgement

Chris Dawes leads out the Demons ahead of their NAB Cup against North Melbourne. (Photo by Ryan Pierse/Getty Images) Source: Getty Images

Chris Dawes marks the ball ahead of Luke Delaney. (Photo by Michael Dodge/Getty Images) Source: Getty Images

CHRIS Dawes has urged Melbourne supporters to judge his team as a collective and not as a bunch of new players cobbled together this off-season.

The Demons squad for matches against North Melbourne and Richmond last night contained five draftees, five recycled players and Jesse Hogan, the club's GWS mini-draft pick unable to play senior footy until next season.

Dawes said it was OK to get excited about the club's new talent throughout the NAB Cup, but how those players come together as a team for the season proper is all that really counts.

"There's probably slightly more new players than a regular intake each year,'' Dawes said.

"But let's also not forget that the majority of the team is who was there 12 months ago.

"At this time of year you focus on what's new, the changes, but once the season gets underway it'll be forgotten about pretty quickly that there are new faces and we'll just be judged on our performances rather than how long we've been at the club.''

Speaking at the club's family day at Luna Park this morning, Dawes said the form of father-son selection Jack Viney and top draft pick Jimmy Toumpas was encouraging.

"I didn't see much of the Richmond match because I only played the North game and was inside recovering, but it sounds like Jimmy Toumpas kicked a goal and was lively,'' he said.

North Melbourne finish the NAB Cup triple-header against Melbourne and Richmond undefeated while the Tigers prove too good for the Demons.

"He's a really classy ball user and a good decision maker. It sounds like he went OK and will be a good player.

"Viney, has that burst speed out of packs and is a pretty tough player too. There's a lot to get excited about and it was a good hit out for those two young boys.

"As well as preparing for Round 1 you hope that individuals can find some form and I was impressed with a number of our new players - older guys like (Shannon) Byrnes and (David) Rodan as well as young Jesse Hogan, Dean Kemp who I thought impressed as well."

Dawes, playing his first game for the Dees since making the off-season switch from Collingwood, said he was happy with his form.

Dees v Roos v Tigers: How it happened

But the forward conceded a calf niggle was still causing him some grief.

"The calf is OK. I probably would have played a little bit more game time ideally, but it was just one of those things, it was starting to tighten up.

"Had it been a normal season game I would have kept playing, but it was NAB (game) one, there was no need to push it at all.''

Melbourne plays Port Adelaide in Renmark next Sunday, a trip Dawes doesn't expect to make.

"I'm not even sure how many players we'll take there,'' he said.

"But I think the plan will probably be that I'll rest up next week and play the final two NAB Cup games.''

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Demetriou's time is up: Kennett

Former Victorian Premier and Hawthorn president Jeff Kennett says AFL chief Andrew Demetriou should consider stepping down from the top job. Picture: David Caird. Source: Herald Sun

FORMER Hawthorn president Jeff Kennett has launched a scathing attack on the culture of the AFL, declaring Andrew Demetriou's time as boss is up.

The former Premier last night made the call in the wake of the Melbourne tanking fallout and Essendon drugs investigation, which is still ongoing.

An impassioned Kennett lay the blame at the feet of Demetriou and said it was time for the AFL Commission to act.

"The culture is wrong - it needs improving ," Kennett said on Channel Nine's Footy Classified.

"It is a culture of defence and, at times, of intimidation.

"I think the AFL Commission should be seriously considering after 10 years , and because there have been these acts occurring on his watch, they should be addressing the culture."

Radical tax footy's hot seat

Kennett has long been a supporter of Demetriou.

But he said the time for change had become apparent over the past fortnight.

Signed form may save Dons

"I have always said publicly I get on with Andrew Demetriou - I like him and his style and believe 80 per cent they have done well.

"I think the halo has slipped dramatically over the last few weeks."

Kennett said Demetriou was responsible for the incidents that have tarnished the game in recent times.

"Andrew has been overseeing the culture for 10 years," he said.

"Gill (AFL second-in charge Gillon McLachlan), as his deputy, has been there most of that time.

"We're discussing issues now which are pulling the game apart."

McLachlan is seen by all to be Demetriou's successor when the chief executive position becomes vacant.

But Kennett, who has always believed people should not stay too long in the top job of any organisation, said it may take an outsider to clean up the mess.

"If I were the AFL Commission, I'd be advertising widely and encouraging as many to offer," he said.

"You might have to bring someone in to address the culture."

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Radical tax footy's hot seat

Possible 2014 full rollout: The AFL wants to trial variable pricing, where there are different prices for different games that are set, and dynamic pricing, where the price can change daily, weekly and even right up to match time.. Picture: Jay Town Source: Herald Sun

At low-demand games, premium seating could be offered for the price of a regular seat. Picture: Michael Dodge Source: Herald Sun

THE AFL will trial its radical blockbuster pricing strategy this season, with a view to it being implemented in 2014.

The league could not say what games would be affected this year, but AFL commercial operations chief Darren Birch has met clubs and will consult stadium and ticketing officials today.

While the league said clubs backed a new ticket structure, it is unclear if they all support the prospect that the extra revenue generated could go to poorer clubs as part of the AFL's club equalisation strategy.

Birch said the Collingwood-Essendon Anzac Day match - arguably the biggest game in the home-and-away season - would not necessarily be subject to variable pricing.

"We might say Anzac Day's a game where we don't do dynamic or variable pricing because there's only a small amount of tickets available to the general public because the members take up the majority of those tickets," he said.

Carlton, Richmond, Hawthorn and Geelong are other clubs that play blockbuster games likely to be affected by higher prices for some seat categories.

The league wants to trial variable pricing, where there are different prices for different games that are set, and dynamic pricing, where the price can change daily, weekly and even right up to match time.

Birch said the AFL wanted fans to buy memberships, which would remove the risk of gate price fluctuations.

The AFL's Birch revealed:

NOT all clubs would be involved in the ticket trial.

FOR blockbuster games, there could be up to 10 ticket price categories. At the MCG now, there are just two categories for non-finals.

SEVERAL seat category prices could increase at big games, but the worst seats could be cheaper.

AT low-demand games, premium seating could be offered for the price of a regular seat.

EARLY-BIRD buyers could be rewarded with cheaper prices.

THE new ticketing system could be in place next year.

Birch would not speculate on the size of possible ticket price hikes for blockbusters.

Signed form may save Dons

"The very, very, back seat on level four (at the MCG), which at the moment is $36, may actually be $30 or may actually be $25," he said.

Longmire 'wasted' MCG's best seat

"But, conversely, on the other side, a level-two seat on the 50m line under cover, which is a very good seat, at the moment sells for $47. That might be $60.

Swans produce a pair of Jacks

"It's not just about on your blockbusters whether you're able to generate more revenue. It's all about how do you give the best experience to fans across a whole range of games.

Kennett: Demetriou's time is up

"Prices will go up, prices will go down, even within the one game.

"If we get our pricing model right we'll provide more choice. You might not pay the same for the same seat. You might pay a little bit less for nearly as good a seat or you might pay a little bit more for a better seat that you've never had access to before."

Birch said the AFL was not in the business of ripping people off.

"We want to maximise attendances, we want to maximise the value proposition to our fans and we also want to make sure that we protect the members and fans who become members and commit early," he said.

"We also want to make sure that those who buy in advance get some degree of advantage.

"If they don't want the variability of pricing at the gate, the one way to absolutely ensure that is to become a member."

The AFL raised the variable pricing model in a paper on equalisation sent to clubs.

Geelong supported the concept, but Collingwood president Eddie McGuire said the move would hit fans in the hip pocket.

Birch said a decision on where increased revenue from ticket reforms would go would be made later this year.

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