Gold Coast Suns chairman John Witheriff and CEO Travis Auld unveiled the bold vision this morning. Source: Gold Coast Bulletin
AFL cellar-dweller Gold Coast has declared it will win the premiership in the next three seasons.
Suns chairman John Witheriff made the extraordinary statement at the launch of the club's "20-One-3" plan at Kurrawa Beach this morning with the Gold Coast hoping to have 20,000 members and a flag by the end of 2015.
Witheriff acknowledged the club could be held to ridicule with such a "bold'' and "aspirational" declaration.
But he is not stepping back from the claim despite the Suns winning just six games in their first two seasons.
Witheriff said he had visions of Suns captain Gary Ablett holding the premiership cup aloft at Metricon Stadium in front of thousands of Gold Coast supporters, celebrating the club's first flag.
"We're not around to just fill in numbers and what other objective can there possibly be for a football club but to win a grand final?" he said."Everything that I've done with this football club has been the butt of someone's joke.
"This whole journey has been about people turning around and saying 'you can't do it'. Well I love it.
"I don't want to be arrogant about it but I love it. I love people who say you just can't do it, because you can do it and we're able to do it and we're going to do it."
"We have put together, in our opinion, a great team of people to support a great team of players.
"I don't apologise for being bold. If you have a look at the Gold Coast, it didn't exist. A lot of people have done a lot of bold things to make the Gold Coast happen."
Gold Coast CEO Travis Auld backed his chairman, saying the vision put welcome pressure on the club's players and coaching staff.
"It's supposed to stretch people, it's supposed to make you feel a little uncomfortable when you first hear it. Comfortable visions don't take you anywhere," Auld said.
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