Swan's manager hits back at Eddie

Collingwood president Eddie McGuire wants to increase fines for players who break club rules. Picture: Ian Currie. Source: Fox Sports

DANE Swan's manager Liam Pickering has accused Eddie McGuire of being a hypocrite, conceding his relationship with the Collingwood president has deteriorated since the Brownlow medallist's unauthorised interview on The Footy Show.

But the man who manages two of Collingwood's best players - Swan and Scott Pendlebury - swears he does not have a strained relationship with the Magpies.

Responding to McGuire's criticism of his role in setting up the Swan interview, Pickering hit back today, saying it was another case of the Magpies boss "playing the man".

Speaking on SEN radio, Pickering said there was little difference to how the Swan interview transpired to what McGuire did with his interview with former Melbourne forward Liam Jurrah last year.

"It's 100 per cent hypocrisy," Pickering said.

"Absolutely I take offence to what (McGuire) said.

"I've had a gutful of it."

Pickering said McGuire's claim that he would have liked to have fined Swan $25,000 for breaching club protocol was "ridiculous".

He said if Collingwood intended to fine Swan the maximum of $5000, he would take the matter to the AFL Players' Association.

McGuire yesterday said  fines would increase for players who break club rules.

As the fallout from Swan's controversial paid television appearance continues, McGuire said the $5000 ceiling clubs could currently impose was inadequate. Swan earned a reported $25,000 for his interview, where he discussed stories surrounding his off-field behaviour.

"The fines will go up. This five grand fine for players - the AFL are on to this, it's going to go through the roof because people are snubbing it," McGuire told Triple M.

"If I could make it 25 grand (for Swan), I'd make it 25 grand to make the point.

"I'll give you the tip now, it (unauthorised interviews) won't ever happen at Collingwood again.

"Because every player who does not follow protocol at Collingwood, and I would speak for every club now, is going to get blistered and blistered hard.

"Philosophically, I didn't have an issue about him on The Footy Show. I was quite happy with what Swanny said.

"Swanny's pretty much done the right thing, if you like, and all the rest of it, but the protocol has been absolutely jumped over the top of.

"Protocols are going to be big. It's protocol that got Essendon in trouble."

Liam Pickering, Swan's manager, yesterday conceded he should have alerted Collingwood about the interview.

"I feel a bit for Walshy because he only found out about it a week ago - but (president) Eddie McGuire did know before it was filmed.

"And he (Swan) wasn't doing it to spite the club. He just wanted to clear up a few things that were going around about himself, which he had every right to do."

AFL Players' Association chief Matt Finnis said last night: "We are not interested in having a discussion about increasing fines.

"We think fines are, in fact, an improper manner of regulating player behaviour."Last year, McGuire upset Melbourne officials when he interviewed Liam Jurrah without seeking the club's consent.

At the time, the Pies president said: "If James Brayshaw was good enough to get an interview with a player who invited him into his house and was going to run it on Thursday night on The Footy Show, good luck to him."

Jurrah was not paid for the interview.

Swan has been rested for tonight's NAB Cup game against the Brisbane Lions, along with teammates Scott Pendlebury and Travis Cloke.

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